Antisemitism Super Bowl commercial Inside Robert Krafts Stand Up to Jewish Hate ad featuring Clarence B. Jones

Antisemitism Super Bowl commercial Inside Robert Krafts Stand Up to Jewish Hate ad featuring Clarence B. Jones

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Super Bowl ads are typically meant to get the laughs. Robert Kraft is asking people to pause and think about the state of the nation.The Patriots owner is funding a 30-second commercial through his Foundation to Combat Antisemitism. The ad will feature Dr. Clarence B. Jones, a Civil Rights icon who helped to draft Dr. Martin Luther King Jr.'s "I Have a Dream" speech, and be aimed at fighting the rise in anti-semitism."I don't recognize parts of this nation," . "I don't like where we're headed. I'm worried about our country right now."Here's what you need to know about the ad that will be airing during Super Bowl 58.MORE SUPER BOWL 58: | | The full ad has not yet been released, but a teaser featuring Jones has been posted showing a brief clip of the commercial.The ad that will play during the Super Bowl is expected to be a 30-second spot. Leading up to the release of the ad, Kraft called Jones to tell him his ad would be chosen for the Super Bowl."What we're going to do together after this ad is build bridges to get more love and subdue the hate that's going on and let people of all backgrounds, all color, all gender, all religions just look at the positive things in life," Kraft said in the video. "Brother I look forward to seeing you soon. I just wanted to let you know that we're going to run your ad Nolan Cromwell Jersey in the Super Bowl and I hope it helps to do in a small way for America what we need done.""Talking with USA Today Sports, Kraft said that while he believes the United States is the "greatest country in the world," he said it's "starting to look like Germany in the 1930s to me. ... And I want to prevent us from getting to the 1940s.""I saw me dre sed up as Nazis in Charlottesville yelling, 'Jews will not replace us,'" Kraft said. "There was the Tree of Life ma sacre. None of this should be happening in the United States of America."Kraft praised Jones as someone who has stood up to "all forms of hate," including Jewish hate. He described Jones' career as "the embodiment of FCAS mi sion to build bridges and stand up to Jewish hate" .With this ad, we hope to continue to spread Dr. Martin Luther King Jr.s me sage of unity and equality at a time in which the country needs it most and our goal is to reach a wide audience of people and inspire all Americans to stand up together, arm in arm, and fight this horrific rising hate, Kraft said in the statement.Jones said the Civil Rights movement succeeded in large part due to the support of the Jewish community.With hate on the rise, it is as important as ever that all Ramik Wilson Jersey of us stand together and speak out, Jones said in a statement, per Jewish Insider. Silence is not an option. Im glad that I have lived long enough to partner with Robert Kraft and FCAS to continue to spread the me sage to the widest po sible audience the Super Bowl.There has been plenty of data tracked that shows a rise in antisemitism. In October 2023, FBI director Christopher Wray warned that antisemitism is reaching "historic levels," noting that 60 percent of all religion-based hate is targeted at Jewish people, .The Foundation to Combat Antisemitism has reportedly seen an increase in Google searches for the phrase, "kills Jews" increase by 1,800 percent, FCAS President Tara Levine said ."We hope the commercial gets Americans to stand up to hate and to no longer be silent," Levine said, per CBS News.Levine told CBS News that the ad will be broadcast during the first half of the game, and the command center at Gillette Stadium will track the impact of the ad."First, we'll be watching the command center to understand what are the conversations, what are the posts," Levine said. "We will also be watching our own site. We want to understand increase in traffic and how many people are requesting blue square pins."It was a point of Marshall Faulk Jersey emphasis for the ad to work with Jones, as Kraft has often discu sed how the Black and Jewish communities should combat hate in America together. He described the two communities as "uniquely tied together" at an NAACP convention in 2023 alongside rapper Meek Mill, Harvard profe sor Henry Louis Gates Jr. and NAACP president and CEO Derrick Johnson, ."I'm worried about what's going on with younger Americans, especially with Black and Jewish Americans," Kraft said, per USA Today Sports. "I feel like we need to repair that relationship."Levine told CBS News the ad was filmed by a Black-owned ad agency in Los Angeles, which she described as "a really important part of us creating this ad in partnership with them and being able to tell this story, this story of Dr. Jones authentically."
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